Here we go! We knew it was only a matter of time…With constant talk of recession, “bailouts,” the mortgage and loan crisis, Wall Street’s crazy fluctuations, it’s no wonder there’s a massive trust deficit going on. The question on top of everyone’s mind is, “Who caused this? Someone must have failed us.”

Our trust in the system has been shattered and it only makes sense that we begin to see advertisements reflect this sentiment of distrust. Some will be done in a tongue-and-cheek way like the ad above, other companies will look to re-establish trust and loyalty by going back to basics through conveying the message of “what really matters”. Expect to see more ads showing families bonding at home and less of ads highlighting extravagant lifestyles.

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For generations, our culture has been fascinated with robots. Perhaps it is because of the ability to project our own ideals onto that of a man-made creature that takes on a life of its own. Or maybe it is because we can make up for our own insecurities in life by creating a more “perfect” albeit “artificially intelligent” being.

The Jetsons/Hannah Barbera

Hal 9000 from 2001: A Space Odyssey/Metro Goldwyn Mayer

Tron/Walt Disney

Robocop/Orion Pictures

AI/Dreamworks SKG

IronMan/Marvel Entertainment

Wall-E/Walt Disney/Pixar

Lovable and benevolent helpers such as Rosie from The Jetsons, evil doers such as Hal 9000 from 2001: A Space Odyssey, the mainframe computer from Tron, benevolent crime fighters such as Robocop and Ironman and the super cute child-like AI and Wall-E are just a very few of the many robots ingrained in our sci-fi and cultural histories. There is no denying that these machines have an impact on our shared visual landscape as archetypes that we all have ingrained in our minds.

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Our very own Denise Waggoner is consulted in this nice article in Slate about the Creative Research department she helms here at Getty Images that helps us and photographers peek into the future so we’ll have what clients want right when they want it.

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And improve your French ! France, land of better wine in the world, beautiful women, Tour de France, bling-bling president, Art of living. France which as a country can give birth to the better or worse.
Let’s talk about the better today, let’s open the JAK LAB #3 . Every quarter JAKLAB magazine offers a 360° vision about a theme or an aspirationnal trend. JAKLAB invites contributors and gives them room and time to explore and talk. Strategic planners, researchers, writers, artists, photographers, architects are creating an effervescent on line webzine. Monitored friendly by Just A Kiss  founders, a design, creative and strategic agency in Paris, JAKLAB is an open publication and platform.
After Desirable Sunstainability, Absolute Necessity , give a breath to your eyes and brain and involve your senses in Urbanity. If you want to contribute to the next issue, please feel free to “superpoke” this unique quartet on their Facebook group.  http://www.facebook.com/group.php?gid=11026998211 !  Have fun !  Brigitte Mantel .

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I’m really excited about the current trend “Tactile Graphics” – the movement of graphic designers to represent their ideas and layouts spatially. It’s blurring the lines between graphic design, sculpture and photography and opens up exciting possibilities for creative’s working in traditional photography and footage to experiment with conceptual ideas.

www.serialcut.com

With the ability to create almost any situation artificially or remove any flaw using software such as Photoshop I think this style of imagery is a refreshing visual counter point. It will be interesting to see if commercial clients agree.

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