And improve your French ! France, land of better wine in the world, beautiful women, Tour de France, bling-bling president, Art of living. France which as a country can give birth to the better or worse.
Let’s talk about the better today, let’s open the JAK LAB #3 . Every quarter JAKLAB magazine offers a 360° vision about a theme or an aspirationnal trend. JAKLAB invites contributors and gives them room and time to explore and talk. Strategic planners, researchers, writers, artists, photographers, architects are creating an effervescent on line webzine. Monitored friendly by Just A Kiss  founders, a design, creative and strategic agency in Paris, JAKLAB is an open publication and platform.
After Desirable Sunstainability, Absolute Necessity , give a breath to your eyes and brain and involve your senses in Urbanity. If you want to contribute to the next issue, please feel free to “superpoke” this unique quartet on their Facebook group.  http://www.facebook.com/group.php?gid=11026998211 !  Have fun !  Brigitte Mantel .

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In a nutshell: white monitor space uses more energy than black monitor space, so blackle.com steps in to green the aesthetically spartan but energy-extravagant Google behemoth. A totally brilliant bit of internet MacGyvering that, if not a runaway success, will certainly go miles in raising awareness about what’s possible.

There’s no real reason it shouldn’t be a runaway success of wide and rapid adoption, but then again, there’s no real reason that people who buy an SUV should have a huge tax windfall instead of paying a tax directly (if not exponentially!) proportional to the weight of their vehicle – thankfully a loophole that appears to be on the wane.

Speaking of the Webbys, I’ll be damned if this doesn’t get nominated and hopefully win next year.

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Philip J Brittan

Interesting entry in jet-setting troubadour/intellectual Nick Currie’s (aka Momus) blog about the opening last year of a Japanese division of Pantone, New Jersey-based color coders who’ve become the ubiquitous industry standard in design and printing. Following just on the heels of the Japanese division launch, Pantone also unveiled a new global brand identity.
I just saw the line of Japanese Pantone cellphones last week which I thought was a cool new development in the ever-expanding Pantone Universe, but didn’t think too much of it until stumbling upon Nick’s blog entry, which contains amusingly brainy and acerbic ruminations on Japanese culture, proprietary culture/copyright, and marketing.

Momus (Nick Currie)

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According to the Department of Homeland Security “the United States government threat level remains at Orange – High Risk of Terrorist Attacks”. When did Orange become the color of High Risk Terror? It’s such a pleasing color, it cheers me up, my home is full of orange accents. Gatorade is the symbol of a Super Bowl win, it’s
Orange! I like Orange Juice and Oranges, Florida is the Sunshine State – they grow oranges there, I like Florida too. (I have many more Orange examples up my sleeve, but I’ll refrain.)

Outside of the clear assault on one of my favorite colors, which of course I’m taking personally, I’m actually wondering…. Will the constant use of the color orange as a link to the threat of terrorist attacks effect how we feel about the color and subsequently how we use it in our communication and products?

We’ve been on Orange alert for some time now. I can’t remember in fact when we weren’t. Are Consumers becoming immune to it? Or Not? Will We, Will Our Children, subconsciously walk (shy) away from products or advertising where orange is the dominant color. Will Hot Wheels have to change the color of their track?

Color questions for our times….

Thank you to photographer Ryan McVay for letting me use his Delicious Image of an orange; I’m going to have one now…

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