Cannes Lions 2013: What we can’t wait to see and do!
Getty Images will be right in the middle of Cannes Lions this year, and, thanks to an inspiring collaboration with The Light Surgeons, the well-known East London video artists and Getty Images contributors, our interactive video wall will be our centerpiece.
The video wall will allow people to use keywords to create an interactive journey through our video collection. Meanwhile, our video experts on the ground will be on hand to talk about video innovations such as octocopter and hyper lapse. But aside from exploring together the content about which we feel so passionately, what else are we looking forward to?
We caught up with Creative Planning Manager Micha Schwing and PR Manager, EMEA, Kylie Taylor as they packed their bags for the South of France.
Micha Schwing – Creative Planning Manager:
It’s only another couple of days until I’m off to Cannes again. If you are lucky enough to be sent to the ‘International Festival of Creativity’ as a delegate, you’re in for a treat! After years of reading about the Cannes Lions in advertising publications, in my mind the festival was all about award shows and parties.
Yes, at Cannes they for sure know how to do those! But you also get an amazing program of seminars and talks.
So, for the past two years, rather than enjoying rosé wine by the beach and strolling from party to party at night, my focus has been on listening to inspirational and creative talks from 10 a.m. to 6 p.m. This year’s Festival Programme is looking good! To name just some of the highlights that I’m looking forward to: Yahoo has invited Jack Black to share his thoughts on how digital content is becoming part of our daily lives; in the mcgarrybowen seminar, Annie Leibovitz will be talking about iconic storytelling; and David Karp will share his vision on how brands can use Tumblr to engage audiences.
I’m sure that over the week I’ll get the chance discover some new ideas around participation and collaboration, creativity and new technologies.
Kylie Taylor – EMEA PR Manager:
The 60th anniversary of Cannes Lions will be my third year attending the festival. They say “third time is the charm,” and if previous experience is anything to go by, I can only imagine what this year will offer.
It’s impossible to choose just one highlight – the experience itself is all-encompassing. From the exposure to high-calibre and award-winning work from all over the world, to the inspirational knowledge-sharing sessions held by the world’s biggest agencies and brands – and of course, lest we forget the gorgeous weather, which after a dreary London winter comes as very welcome relief!
That said, as Getty Images has been the official sponsor of the Young Lions for 16 years, I feel quite privileged to have been exposed to this side of the festival — and as a result, it is certainly a stand out experience for me. Seeing the world’s best, young creatives come together to compete at a global level, all for the greater good of producing an award-winning campaign for use by chosen charities – it’s impossible not to feel inspired and to be frank, rather moved.
Especially, being from New Zealand, when a team from Down Under takes the crown, which happened during my first year at the festival. I’m not biased, but I can’t help smirk away at the memory! I’m very much looking forward to seeing what this year’s teams produce – and it being the anniversary, the pressure is certainly on!
Editor’s note: Get live updates from the Cannes Lions International Festival of Creativity on the Getty Images creative hub http://bit.ly/16MYyHp