Future of publishing? ‘Be multi-platform and publish all the time’
Getty Images VP of Business Development Christian Toksvig has simple advice for those in the publishing business: “Be multi-platform and publish all the time.”
“A few years ago, there was a lot of talk about the print industry dying, [that] it’s dead. It isn’t,” he said in the interview. “And it’s not going to die. But print-only is dead, and won’t be coming to life anytime soon.”
Toksvig, who has spent his entire career in the publishing business — including six years as publisher of OK! Magazine during its expansion into Asia — also spoke to the future of publishing as part of a panel called, “Read all about it: Publishers adapting to and monetising digital content,” an important topic to the media professionals in the room.
This year’s Digital/Music Matters saw more than 1,200 attendees from more than 500 companies — including 170 speakers, 40 sponsors, almost 50 bands and more than 5,000 fans – come together to talk entertainment, digital media and technology.
Who was there? Aside from Toksvig, other speakers included Lady Gaga’s manager Troy Carter, Zynga Vice President Brian Taptich, YouTube Head of Asia Pacific Adam Smith and our own VP Entertainment Partnerships and Development Vince Bannon.
But what really impressed us was learning more about all the creative things happening in this part of the world.
“Be it within music, creative services, apps or broadcasting, there are so many great ideas being launched and taking root in Asia,” Toksvig said. “For example, I’ve seen an incredibly cool messaging service that enables users to add music and images to text messages, and even record a song and have it auto tuned before sending. Being here has opened up a lot of new relationships for Getty Images, and allowed us to see a lot of these ideas and bring them with us back home.”