‘From Love to Bingo’: Out of 873 images, this is my favorite. What’s yours?

May 24, 2012 | By Maria Dias | Community, Creative, Trends, Visual Trends

It goes without saying that we love this video AlmapBBDO put together. But, of all 873 images used in the (very!) clever piece, this is my favorite.

 What’s yours?

From Love to Bingo-Image 403-Dan Fisher-Flickr-Getty Images-138965746

This is image No. 403 out of the 873 AlmapBBDO used to create this charming "From Love to Bingo" video. (Photo by Dan Fisher, Flickr Collection/Getty Images)

UPDATE: May 25, 2012
This is so much fun, that my colleagues from around the world have begun to weigh in. Here are some more of our favorite images:

From Communications Manager Jacleen Boland — New York, NY, USA:


A woman calls out numbers at Carlton Bingo Hall in Orrell Park, Liverpool on April 24, 2007 in Liverpool, England. Liverpool will become the first UK city to institute a smoking ban in public places. The Bingo Association, which represents 550 clubs across the country, is asking the government to re-think its policies. The association predicts 3 million regular bingo players, and the 21,000 employees who work in bingo will suffer when the smoking ban starts on 1 July. (Photo by Christopher Furlong/Getty Images)


From Human Resources Coordinator Sabine Roesch — Munich, Germany:


France, Paris, couple dancing, smiling, Eiffel Tower in background (Photo by Digital Vision/Photodisc Collection, Getty Images)


About the video, from AlmapBBDO:

“Patient research work involving more than 5 thousand photographs resulted in a 1 minute film that AlmapBBDO created to advertise Getty Images, the world leading image database for creating and distributing visual contents. The film is surprising when showing 873 images in 15 images per second, sufficient speed to transform the series into a video that, without any text, tells a beautiful story. All photos, without any exceptions, are from the Getty Images archives.

Copywriter Sophie Schoenburg and art director Marcus Kotlhar worked 6 months researching images, improving the script and building each scene so they would not only be understood, but would also touch viewers. Sometimes, for example, a scene would look perfect on paper, but the images chosen to depict it were not sufficient or did not perfectly match up to offer the right movement and sense. And hence the research had to be restarted. The film was directed by Cisma, via Paranoid BR, along with Marcos Kotlhar, the art director at the agency.

For this creation team, the purpose was to adhere to the concept that Getty Images has so many images that anybody is capable of telling any story they want by only using their archives. In the film “Do amor ao Bingo em 873 imagens” [From love to Bingo in 873 images], a storyteller in the corner of the screen describes the images used. The Getty Images logo appears at the end of the story, but the storyteller continues to turn until reaching the exact number of images in the Getty Images archive.”

Credits — Film

Advertiser: Getty Images
Title: From love to bingo in 873 images
Product: Getty Images
General Creative Director: Marcello Serpa, Luiz Sanches
Creative Director: André Kassu, Marcos Medeiros, Renato Simões
Art Director: Marcos Kotlhar
Copywriter: Sophie Schoenburg
Producer: Paranoid BR
Executive producer: Egisto Betti
Direction: Cisma, Marcos Kotlhar
Animation: Split Filmes, Marcos Kotlhar
Rtvc: Vera Jacinto, Gabriel Dagostini, Diego Villas Bôas
Soundtrack / Voice-Over Artist: Kito Siqueira
Editor / Assembler: Marcos Kotlhar, Jonas Brandão
Finishing Editor: Split Filmes
Service: Cristina Chacon, Marina Leal
Media: Paulo Camossa Jr
Approval: Renata Simões

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