Photography the killer app? On sharing, Flickr and visual language
Over the past few years, photography has become the prime vehicle in social sharing. But have you ever stopped to wonder why?
We think it’s because it’s an expression of self that is the most valued form of connection — and that’s why brands and advertisers are so keen to engage with photo communities (such as Flickr, which we love!).
We are at a fascinating moment in photography, in how it is used, and in its social purpose and function, and this will have direct impact on its use in marketing and advertising communications. Where will this lead us? Only time will tell (but we’d love to hear your thoughts). In the meantime, go deeper on the subject in this latest issue of the Curve, your resource for strategy, insights and visual trends.