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Medical info: If it’s visually appealing, it’s easier to grasp

April 13, 2012 | By Maria Dias | Creative, Visual Trends

In this interview in the Curve, longtime Wired magazine editor Thomas Goetz talks about how the general public is increasingly capable of understanding basic medical information – but (and this is critical) this information needs to be presented in a way that is easy to understand.

From the interview:

“Doctors are seeing their authority challenged by the likes of the internet and various medical resources on the internet, and while some doctors are skeptical of that, many see this as an opportunity, they see that a curious patient is a potentially engaged patient.

Once people show that they care about their health and that they want to take an active role, they have already clicked into a mode that is going to give them better outcomes.”

So true. Wired explored this idea with its very cool re-imagined blood test workup, but we think the idea of improving medical communications can go even further, especially when you consider the depth of imagery exploring familiar wellness concepts from new angles.

“Doctors are seeing their authority challenged by the likes of the internet and various medical resources on the internet, and while some doctors are skeptical of that, many see this as an opportunity,” Goetz says in the interview.

“They see that a curious patient is a potentially engaged patient. Once people show that they care about their health and that they want to take an active role, they have already clicked into a mode that is going to give them better outcomes. Doctors should take advantage of that and engage patients … That’s a powerful thing people are just beginning to recognize.”

 

Image: Photo by Smith Collection/Stone+/Getty Images/101689347

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  • http://richarddeverell.com Richard Deverell

    Absolutely true. A wise doctor will always honour his patient’s desire to understand more about health, especially how we can prevent illness.