Inspiration, surprises (and a really good time) at SXSW
Our staff has been all over SXSW these past several days: taking it all in, manning our booth, finding inspiration, talking to customers, throwing a slammin’ party and attending many others.
Our CEO Jonathan Klein refers to the atmosphere as “a mixture of TED, Spring Break, Mardi Gras, an English football match, a venture capital conference and a beer hall with great barbecue to eat,” and judging from the slideshow below, he’s not off the mark.
Here’s what Vince Bannon, our VP, Entertainment Partnerships and Development, said surprised him about the event:
1. The sheer number of people (The music event alone has grown from 700 registrants in 1987 to more than 16,000 registrants);
2. How interactive has taken over music – not that music is declining at all – but how the festival has shape-shifted and music is so popular with interactive folks!
3. The major artists that come to play SXSW: Jay Z, Diplo, Eminem, etc.
4. The fact that Austin is so welcoming with this great festival; and
5. more of my friends are here than on Facebook…
Our Public Relations Manager for the Americas Jodi Einhorn agrees that the energy was contagious.
“I loved seeing the synergy among innovators, artists, entrepreneurs and established industry leaders,” she said. “Plus, it was great to see streets overflowing with people having a good time.”
Slider images include:
Image 1: AUSTIN, TX – MARCH 13: Neon Hitch attends The Warner Studio captured by Nikon at La Zona Rosa on March 13, 2012 in Austin, Texas. (Photo by Rahav Segev/Getty Images)
Image 2: AUSTIN, TX – MARCH 14: Peelander Red of Peelander-Z performs on March 14, 2012 in Austin, Texas. (Photo by Daniel Boczarski/Getty Images)
Image 3: AUSTIN, TX – MARCH 12: Nick Cannon demos Zya at the ‘Zya Launch Party Presented by Intel AppUp’ during the 2012 SXSW Music, Film + Interactive Festival at Six Lounge on March 12, 2012 in Austin, Texas. (Photo by Rick Kern/Getty Images)
Image 4: AUSTIN, TX – MARCH 12: (L-R) Getty Images crew: SVP, Business Development Craig Peters; VP, Entertainment Partnerships & Development Images Vince Bannon; Chief Executive Officer and Co-Founder Jonathan Klein; SVP, Ecommerce Rebecca Rockafellar; SVP, Technology Steve Heck; and SVP, Marketing Jim Gurke at the Connect with Getty Images SXSW VIP Party at the W Hotel on March 12, 2012 in Austin, Texas. (Photo by Roger Kisby/Getty Images)
Image 5: AUSTIN, TX – MARCH 12: Thanks, everyone for coming out! Inside the Connect with Getty Images SXSW VIP Party at W Hotel Austin on March 12, 2012 in Austin, Texas. (Photo by Roger Kisby/Getty Images)