Maybe you’ve seen One Direction on the X Factor or the Today Show — or scrawled in bubble letters across your 9-year-old daughter’s notebook. No? Well, with an April appearance scheduled for Saturday Night Live and a new album ready to drop, get ready: The UK boy band might be the next big thing.
But whether their music makes you gag or gush, from a strictly visual perspective, One Direction is a very expertly styled bunch. In this age of embedded advertising, is this just an attempt to get more Burberry and Jack Wills into the tween wardrobe? Maybe. But truth be told, bold hues, varsity jackets, thin suspenders – not to mention the sport coats – now that’s a look even a mom (mum?) can love.
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Image 1: (L-R) Zayn Malik, Niall Horan, Harry Styles, Liam Payne and Louis Tomlinson of the band One Direction performs on NBC’s “Today” show at Rockefeller Plaza on March 12, 2012 in New York City. (Photo by Neilson Barnard/Getty Images)
Image 2: One Direction with Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson attend The Dome 60 on November 30, 2011 in Duisburg, Germany. (Photo by Mathis Wienand/Getty Images)
Image 3: (L to R) Niall Horan, Harry Styles, Zayn Malik, Liam Tomlinson and Liam Payne of One Direction attend The BRIT Awards 2012 at the O2 Arena on February 21, 2012 in London, England. (Photo by Gareth Cattermole/Getty Images)