Thatcher and beyond: Image management and politics go together like… (fill in the blank)
While John F. Kennedy’s 1960 campaign is often cited as the modern synthesis of politics and image, nearly 20 years on (and a continent away), British Prime Minister Margaret Thatcher took image management to a whole new level.
Clearly, this kind of image management is still a big part of politics – and the US presidential primary season we’re in is no exception. As candidates increase their ad spend and explore how to reach voters in a digital world, our own guide to visual trends, 27Letters, examines Thatcher in front of the lens (see “I is for Image Control” - you’ll have to log in, but it only takes a second).
In the meantime… Should we cross our fingers for Meryl Streep? Should current candidates take a cue from the former PM? You decide.