Thatcher and beyond: Image management and politics go together like… (fill in the blank)

February 23, 2012 | By Getty Images | Archive, Creative, Visual Trends

While John F. Kennedy’s 1960 campaign is often cited as the modern synthesis of politics and image, nearly 20 years on (and a continent away), British Prime Minister Margaret Thatcher took image management to a whole new level.

Clearly, this kind of image management is still a big part of politics – and the US presidential primary season we’re in is no exception. As candidates increase their ad spend and explore how to reach voters in a digital world, our own guide to visual trends, 27Letters, examines Thatcher in front of the lens (see “I is for Image Control”  - you’ll have to log in, but it only takes a second).

In the meantime… Should we cross our fingers for Meryl Streep? Should current candidates take a cue from the former PM? You decide.

Margaret Thatcher Meryl Streep-composite-Geoff Bruce Hulton Archive-Vittorio Zunino Celotto-Getty Images-137637686

Oscar hype continues this week with the announcement of the nominations for the 84th Academy Awards. LEFT IMAGE: British Prime Minister Margaret Thatcher takes the applause during the Conservative Party Conference on October 10, 1980 in Brighton, England. (Photo by Geoff Bruce/Central Press/Getty Images). RIGHT IMAGE: Meryl Streep attends the Official Awards Ceremony during Day 9 of the 4th International Rome Film Festival held at the Auditorium Parco della Musica on October 23, 2009 in Rome, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)

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