Calling all creatives – Creative Grants now open for entries

February 9, 2012 | By Getty Images | Community, Creative, How-to

We know visual communication has the power to promote positive change in the world, and our Getty Images Creative Grants program is one way we help make it happen.

We are now accepting entries with an emphasis on creativity and innovation; encouraging photographers, filmmakers and agencies to shake things up a bit when paired with a nonprofit to help them tell their story in a new and imaginative way.

Here’s how it works: The Getty Images Creative Grants will award two grants of $15,000, each year, to fund the creation of a compelling visual campaign.  In addition to the cash prize, the winning photographer-agency or filmmaker-agency team will have the opportunity to leverage the expertise of Getty Images’ art directors, photo editors and producers to execute the project.

Sam Faulkner - Mon Frere - Stop the Cut - Getty Images Creative Grants

Portraits by Sam Faulkner for a strategic campaign against Female Genital Mutilation - conceptualized by Mon Frere communications agency - were used to create this billboard. Faulkner and Mon Frere were the 2010 winners of the Getty Images Creative Grants

“Nonprofits need compelling creative content to effectively tell their stories and stand out from the documentary style traditionally associated with the nonprofit sector,” said Andrew Saunders, our senior vice president of creative content. “Together with creative agencies and content creators these organizations can leverage innovative conceptual imagery to raise awareness around critical world issues.”

Peggy Willett, senior director of citizenship agrees “Nonprofits work tirelessly to bring about positive change and our Creative Grant is designed to help them communicate more effectively to their supporters.  Our goal is to provide the resource to generate new ways of using visual content to create awareness for their philanthropic endeavors.”

Our independent judging panel are leaders in the creative field and we are thrilled to have their expert eyes and creative minds on board this year. They are:

  • Nick Law, EVP, Chief Creative Officer of North America, R/GA
  • Jonny Bauer, Head of Strategy, Droga5
  • Karl Heiselman, CEO, Wolff Olins

 Applications will be evaluated against criteria which include the strength and concept of the portfolio imagery as well as the level of collaboration between the creative communications agency and the nonprofit, to create a compelling visual narrative.

Grant applications will be accepted from February 1 to March 1, on the Getty Images Grants’ site at www.gettyimages.com/grants . Winners will be announced in June at the 2012 Cannes Lions Advertising Festival.

Curious about previous winners? Take a look back and some of our past grantees to get a better sense of where the Grant program has been and where we are heading.  We also have a complete FAQ available to help answer all your questions.

So get your thinking caps on, your creativity flowing and help promote positive change!

Enter here today. Good Luck!

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