It Takes More series lets us turn the camera on creatives

December 16, 2011 | By Getty Images | Creative

So much goes into making the images we have in our creative collections, it’s difficult to capture the essence in a few words. So, we’ve turned the camera on our photographers and art directors for this series called It Takes More, which shows what it takes to puch boundaries, re-imagine concepts and create breathtaking work.

Whether its strong landscapes, great models and a little bit of humor (as in this shoot by Henrik Sorenson below) or gallons of paint and a week of retouching (see Biwa Studio), the stories behind the imagery are often as rich as the content itself.


Creative Concept-Community-Fragility-Survival-Getty Images-Henrik Sorenson-115324051

Want to know what went into getting this shot? Watch the video below. (Photo by Henrik Sorenson)




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