Every day companies around the world are using imagery to help their customers understand who they are – and many times, that perfect photograph can be found in our archival collection.
Here’s an example:
Recently, Tenuta Il Palagio, an Italian winery founded by Trudie Styler and Sting, was looking for an image to use on the label of one of their fine vintage wines, Casino Delle Vie. A black-and-white photograph of acrobat Karl Carsony balancing on a wine bottle was a perfect fit, so our people researched the image and worked with Carsony, now in his 80s, to secure clearance.
The wine is now being sold around the world, and, no doubt, the iconic image of Carsony brings to mind the notion of a good bottle being able to set things right again when life is turned upside down.
But that’s just one, fun example of the power of archival imagery. At Getty Images, our job is to inspire. That’s why we are so excited to be making our Masters Collection – images from the photographers who shaped the 20th Century – available for license as well.
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Ernst Haas, Robert Doisneau, Weegee (to name a few) — the imagery they and their contemporaries produced is so memorable and so legendary, it is a natural choice for both companies looking to tell their own stories and creatives looking for inspiration.
But don’t just take our word for it. Curl up with this peek behind the imagery, and be inspired yourself.