Michael Klein and Travis Lindquist know sports: the athletes, the games, the stadiums. They understand coverage.
But they also understand our customers, and how in the past, by not having a Getty Images photographer at every Major League Baseball game, we were not able to provide these clients with the content they desired.
“It was the biggest hole in sports coverage,” said Klein, a Senior Manager on the Sports Team in New York. “It prevented us from being able to look a customer in the eye and say, ‘Getty Images can cover all your needs.’ ”
Thankfully, on June 1, that all changed. Now, we’ve got photographers shooting every game, every player and every home run. In other words, when Derek Jeter gets his 3,000th hit, wherever it is, we’ll be there. Our customers will never again have to rely on someone else to supply historic baseball imagery or shots of players who are important to them.
This is obviously a big deal in the US. But it also matters to customers in the Asia Pacific and Latin America regions, as this change will have a tremendous impact there as well.
“There are a growing number of players from Latin America, Japan and Korea,” said Lindquist, a Director of Photography in New York. “The appetite for this content in those regions is insatiable.”
For example, when the Seattle Mariners’ Ichiro Suzuki gets two hits (like he did June 13 against the Los Angeles Angels), customers in his native Japan want photos. Now, we won’t miss a chance to provide them. Similarly, when the Cardinals’ Albert Pujols, who was born in the Dominican Republic, hits a historic home run (now in his 11th season, he’s already surpassed 400), we will be there to capture the moment.
“As a news organization, it’s unacceptable to miss historic moments like that,” Lindquist said. “That’s a major reason why having 100 percent coverage means so much to our customers.”
“It’s something we can provide for our customers that didn’t exist before,” he said. “It puts us into the lead position in terms of what we can offer. It’s a real game changer.”