Creative Week NYC

May 18, 2011 | By Getty Images | Creative

As a company, we believe the best ideas and innovations often come from collaborative processes. That’s why, when it’s Creative Week in New York City with The One Club, we’re a part of it.

 The annual week of events (which was officially proclaimed as such by Mayor Michael Bloomberg, by the way) provides a terrific opportunity for us to get out and engage with our creative community. It’s billed as a celebration where “advertising, design and new media collide with the arts,” and that’s exactly what it is.

 “It’s such a natural fit for us to take part in this,” says Andrew Delaney, Head of Content for Getty Images. “Being able to participate allows us to not only talk about the compelling content we distribute from some of the best artists in the industry, but also to be a part of the conversation in terms of technology, and how that’s affecting all of us.”

 Art, copy, concept and execution, pop-culture, high art, debate, inspiration and connection are all a part of the conversation as we participate in the week’s events, which include thought-provoking seminars, brilliant exhibits, studio tours and (of course) awards.

At the 2011 She Says Golden Stiletto Awards, from left to right: Maria Eriksson (accepting an award on behlaf of Mary Fagot); Alessandra Lariu, co-founder of She Says; Golden Stiletto Winner Corinna Falusi, Creative Director of StrawberryFrog; and Cheryl Hoops, Senior Manager of Marketing for Getty Images.

This year we were proud to have sponsored She Says Golden Stiletto Awards, designed to honor women who have stepped it up in the digital realm, helping amazing work flourish – whether they are creatives, planners, producers, developers … you get the picture.

 Together with Alessandra Lariu, cofounder or She Says, we very happily awarded Corinna Falusi, Creative Director with StrawberryFrog with the inaugural Golden Stiletto for her work on The Girl Store: Buy a Girl Her Life Back, an initiative backed by the Nanhi Kali organization that helps girls in India receive material and academic support.

We also were grateful for the opportunity to participate in the One Show Creative UnConference, where our own Manager of Creative Planning, Pam Grossman, talked about quality content and explored “How Do We Look Now” in this pixilated world we live in.

At the New York Photo Festival in Brooklyn, Reportage by Getty Images photographers Ben Lowy and Shaul Schwarz were featured, as well as Martine Fougeron, a photographer we represent via GA Artist. We were honored to have our represented photographers be a part of the festival, which, now in its fourth year, included well-known visuals editor Elisabeth Biondi among its curators.

The Old Spice Guy takes off his shirt.

NEW YORK, NY - MAY 13: Actor Isaiah Mustafa (also known as the "Old Spice Guy") takes off his shirt for the crowd after he speaks at the One Show Interactive Awards. (Getty Images photo by Mike Coppola)

At the One Show Interactive Awards  we enjoyed yet another opportunity to celebrate our creative community, and were blown away by the creative genius filling up Terminal 5’s space. Winners were among the world’s leading digital innovators, and as clips of their entries played on screens around the venue, we couldn’t help but think: What an exciting time it is to be a part of it all.

NEW YORK, NY - MAY 13: A room full of creative genius? Absolutely. The One Show Interactive Awards. (Getty Images photo by Mike Coppola)

By the time we were back in the office on Monday, we had that glow you can only get by mixing one part exhaustion with two parts inspiration. But that’s what happens when you’re out collaborating – would you expect anything less? 

 Looking forward to 2012…

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