First day of registration
The Cannes Young Lions Competitions kicked off on Saturday, June 19, 2010 with a record number of teams competing in the Print Competition. 42 teams from all corners of the world assembled in Cannes to receive a brief in which they were tasked to develop a print campaign for Plan, an organization that focuses on child sponsorship in developing countries. In the brief, the creative teams were to design an print piece that encouraged targeted audiences to sponsor a child, particularly girls.
Teams working on their projects
Teams are given 24 hours to execute their plans. Most brainstormed through the night and came into the Palais at 8:30 am to start putting their ideas together. For their campaigns, the teams were using images from Getty Images editorial and creative collections. The access to our editorial content was a huge asset as nearly all of them used it. Once completed, they had to wait until Monday, June 21 to find out if their work has enabled them to rise to Cannes stardom as a winner of the Young Lions Competition.
Peru – Gold Prize Winner
The Young Lions Print Competition judging took place on Sunday, and it was totally inspiring to witness. The jury was given 90 minutes to judge and deliberate on the work. Eventually, Peru was chosen as the Gold winner, with Colombia the notable Silver winners and Denmark as the bronze. Once again, it demonstrated the power of imagery when used to move people and get them to take action and how creativity can be a force of good. Mark Tutssel, Jury President gave great leadership to the jury and ensured the selected winners’ work not only demonstrate strong creativity and message, but could also be used effectively by the client.
Colombia – Silver Prize Winner
Denmark – Bronze Prize Winner
On the first day of the festival, more than 700 delegates registered for this year’s event. It was great to see so many agencies and clients already on the ground and in the Young Lions Zone. YouTube, HP and Microsoft Advertising had done a great job creating a chill out zone for the teams. Once again, the seminar program looks amazing with headliners including Mark Zuckerberg from Facebook, Yoko Ono and Ben Stiller. And there will also be some great debates across the week; I am particularly excited to see a number of the social media seminars.
Already, this year feels more positive than 2009, which saw a lower attendance and a greater feeling of uncertainty. I’m excited to see the work, meetings and inspiration that will come from seven days here.