Pump Audio Brings Music to the World

May 6, 2009 | By Larry Mills | Music

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I’m not sure where to start when it comes to blogging, since I’ve never done it, but I think for this first Pump Audio blog – I’m going to start with where we are.

Pump Audio continues to be the #1 licensor of true independent artists’ music in the world.  Being part of the Getty Images family has allowed us to grow at a rate that we never could have on our own.  We now have hundreds of sales people around the world selling your music.  Pump Audio music is being used in more television productions, advertising, web based media, corporate videos, in-store displays, video games and tons of other places then ever before – and now in more locales.

We have recently launched in Australia, Hong Kong and Singapore.  Japan, Portugal, Brazil and others are coming soon.  This is an amazing thing for Pump Audio and a great opportunity for our artists.  We are working hard to make sure that we have the same success in these regions that we had in the US, just faster.  The Getty Images sales teams around the world are chomping at the bit to get to start selling Pump Audio and the feedback on the music has been great.  The one thing that keeps coming up is how good and varied the music is, and how authentic – which we already knew.

What we do need is more international content – so if you know artists from Europe or Asia or South America that are looking for the best deal in the music business, make sure they go to www.pumpaudio.com and submit their music.  Some examples of what we need are… J-pop and lyrical content in non-English languages, especially Spanish, German, Italian and French.

Without getting too far ahead of ourselves, we are encouraged and excited about what is happening and have very high expectations – which we intend to meet.

You know, I have spent the last few weeks on the phone with some of our top earning artists discussing some of the things that I’ve mentioned here, and it’s great when you can hear first hand some of our great success stories – artists that have quit their jobs to become full time musicians; songwriters who have put a down-payment on a house – but my favorite must be the artist I met in Austin at SXSW who has been part of Pump Audio almost from our inception back in 1999 or 2000.   He told me that he had just gotten married to a woman in Austin who had never dated a musician (which makes her the only woman in Austin who hasn’t dated a musician) and was worried about how her husband was going to be able to make a living long term – when the gigs were over.  A few days later his BMI check came in, which was predominantly Pump Audio placements in TV shows and he showed it to her…she smiled and hasn’t asked him about money since.

So it’s good to know that Pump Audio is not only making money for artists – it’s keeping families together.

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