We Are Animals

December 2, 2008 | By Michaela Schwing | Creative

“In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it.

The current European campaign for Wrangler, which launched this summer, wants to re-awaken our instincts. This is a back-to-nature campaign without tree-hugging, but truly interesting visuals instead. Check it out on YouTube and here.

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