We Are Animals
“In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it.“
The current European campaign for Wrangler, which launched this summer, wants to re-awaken our instincts. This is a back-to-nature campaign without tree-hugging, but truly interesting visuals instead. Check it out on YouTube and here.