Ads Reflecting the Times
Here we go! We knew it was only a matter of time…With constant talk of recession, “bailouts,” the mortgage and loan crisis, Wall Street’s crazy fluctuations, it’s no wonder there’s a massive trust deficit going on. The question on top of everyone’s mind is, “Who caused this? Someone must have failed us.”
Our trust in the system has been shattered and it only makes sense that we begin to see advertisements reflect this sentiment of distrust. Some will be done in a tongue-and-cheek way like the ad above, other companies will look to re-establish trust and loyalty by going back to basics through conveying the message of “what really matters”. Expect to see more ads showing families bonding at home and less of ads highlighting extravagant lifestyles.