More Green, More Creative
This series of ads are for Jeep’s new model, the Grand Cherokee 3.7. The first three ads are imitating tsunamis, swells and ripples with the caption:
“It is 12 thousand miles away…”
“It is getting to 5500 miles…”
“It is only 100 miles now…”
“Here it comes – Jeep Grand Cherokee 3.7!”
The visual expression shocked me with its combination of nature and automobile. It has successfully transferred the wild nature into the image of the new product – the new Jeep. Customers will instinctively connect this new Jeep with the concepts of “wild,” “freedom,” and “galloping.”
There is no direct word saying this new model is an environmental product, however, there is a strong implication that the Jeep would feel like the “king of wild animals.” People would love this creature and love that fact that it is coming directly from nature.