Beijing Is Over – Back to the Anthropology of YouTube?

September 4, 2008 | By Paul Foster | Creative

Sven JacobsenSven Jacobsen

This fascinating presentation An Anthropological Introduction to YouTube was forwarded to me the other day. Anthropologist Dr Michael Wesch presented at the Library of Congress on how YouTube has led to the development of new forms of self expression.

He explains how the video creators seem to be spreading happiness and how a video of his, The Machine Is Us/ing Us, got to number one on YouTube on SuperBowl Sunday despite every advertisers’ video being uploaded on that day.

“As an anthropologist I think of media differently as most people out there – I don’t see it as content, nor tools of communication – I think of media as mediating human relationships. That’s important: when media changes then human relationships changes.”

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  • http://eileenmignoni.com Eileen Mignoni

    I work in multimedia. We’re thinking really hard about how one gets a quality multimedia project seen, and considering multiple online advertising platforms. I think this post is important to how we promote it.