A rant about music videos…

August 4, 2008 | By Guy Merrill | Creative

I’m a huge music video fan – always have been. Maybe it’s because I was raised in the era of Michael Jackson’s Billy Jean, Madonna’s Like A Prayer and Guns N’ Roses November Rain. I remember deliberately sitting down to watch the world premiere of these videos – they were cultural events not to be missed. But oh, how I lament the demise of this medium. Today, when I flip on ‘The Hits’ I see video after video that look the same: slick, overly-edited and dull. What happened to the videos that brought us directors like Anton Corbijn, David Fincher, Spike Jonze and Michel Gondry?

Well, in the era of youtube – they only seem to exist online. While ‘The Hits’ is playing mostly drivel, there is a new generation of innovative content online (insert OK Go comment here). There seem to be more and more great videos popping up under the radar – and none of them are budget busting. What I don’t understand is why mainstream artists aren’t doing the same. (Madonna – I’m talking to you!)

In any case – here’s a clip of my current favorite, Gnarls Barkely’s Who’s Gonna Save My Soul which takes the phrase ‘heart on a plate’ to a very literal level (directed by Chris Milk). Great song, great video – I’m sold.

*Additionally – I’d advocate for more muppets in videos (all this time we thought Bert and Ernie were gay, but no, they’re gansta!)

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