Creative Advertising – I Don’t Get It
Rainer Elstermann/Getty Images
This recent article in the NY Times just confirms how far advertisers and marketers have gone to “break through the clutter.” The proliferation of media and advertising is nothing new. We’re all feeling pushed to the point of overload…but it still continues, even to the point of silliness.
Advertisers are going to new lengths to capture the consumers attention, but as the article states, many campaigns, though novel, are just annoying.
Like TV screens placed in London subway riders armpits so when they raise their arms a commercial for Right Guard deodorant runs in the face of a fellow rider. That just might drive me to violence… and trust me, I’m a mellow peace loving kind of gal.
Is getting people to talk and exposure enough? Aren’t we in danger of turning people off all together?
How about some simplicity?
Tags: advertising, branding, concept, culture
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