Box Office: Blood-Soaked Mediocrity

April 14, 2008 | By Clint Froehlich | Creative

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I’ve been slow on the box office reports lately, primarily because nothing of interest is going on. The box has been down from 2007 eight of the last nine weekends, hopefully giving studio heads pause as they consider their latest Michael Bay-produced horror remake pitch. The lovely spring weekend of April 11-13 continued the downward slide, though horror remake #5892, otherwise known as Prom Night, opened bigger than expected with a stellar $22.7 million. Thank the PG-13!

Keanu Reeves led the ensemble cast in the second-place winner Street Kings ($12 million, unimpressive), which was followed by surprise hit 21 in its third weekend ($11 million), along with Nim’s Island ($9 million) and the big-budget George Clooney bomb Leatherheads ($6.2 million). Horton Hears a Who reached roughly $140 million, making it the biggest hit of the year by far.

The box office was down 13% from last year (Disturbia opened that weekend), and 26% from 2006, which housed Easter that year.

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