Box Office: Turkey Rebound

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With Hollywood on strike and the box office plummeting, analysts were bracing for one of the worst Thanksgiving showings in history. But you can’t keep bored families away at the holidays, apparently. The Thanksgiving box office met last year’s numbers to everyone’s surprise, fuelled by the muscular #1 bow of Disney’s Enchanted and the eye-opening results of second place finisher This Christmas. Once again showing how Hollywood is clueless about the power of African-American audiences, the family dramedy raked in a terrific $27.1 million over the 5-day holiday frame. Beowulf continued to disappoint (it may not reach $100 million), while Hitman opened to decent numbers for a video game adaptation and Miramax’s No Country for Old Men held up well in national release. Todd Haynes’s mega-hyped Bob Dylan fantasia I’m Not There was solid in its first days of limited release, if a bit underwhelming.
Tags: Amy Adams, Box Office

