Louie Psihoyos, who is a prominent contributor to Getty Images’ image partner Science Faction, is suing Apple for ripping off his photo below for their Apple TV ad campaign.  That Louie’s original photo below probably brings to mind the Apple TV campaign without me even showing any actual campaign photos or clips means that he probably has a good case, but for a better illustration go here.  That Apple had previously been in negotiations for use of the photo but backed out is even more incriminating.

Maybe this shouldn’t be too surprising though, considering Apple has been quite busy building a long sordid history of this type of thing, compiled nicely here by engadget.

Here’s a funny follow-up to this story comparing the packaging from the Atari 2600 Packaging circa 1982 to the Apple TV site.  Oops – curiously the pics are gone from flickr, but you can see them here.

Tags: advertising, copyright, ethics, marketing, photographers, photography, technology

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This entry was posted on Thursday, August 16th, 2007 at 10:10 am and is filed under Creative. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.