Color by numbers

July 3, 2007 | By Ross McLain | Creative

Philip J Brittan

Interesting entry in jet-setting troubadour/intellectual Nick Currie’s (aka Momus) blog about the opening last year of a Japanese division of Pantone, New Jersey-based color coders who’ve become the ubiquitous industry standard in design and printing. Following just on the heels of the Japanese division launch, Pantone also unveiled a new global brand identity.
I just saw the line of Japanese Pantone cellphones last week which I thought was a cool new development in the ever-expanding Pantone Universe, but didn’t think too much of it until stumbling upon Nick’s blog entry, which contains amusingly brainy and acerbic ruminations on Japanese culture, proprietary culture/copyright, and marketing.

Momus (Nick Currie)

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