Mobile News in Spanish
Getty Images’ latest mobile product, FotoMovil launched May 3, 2007 on Sprint and has been published daily since then, featuring News, Sports and Entertainment images with captions and headlines in Spanish. My colleague, Emerging Products Editor Reginald Lewis has been publishing FotoMovil since May 7, 2007. We’ll take turns as our schedules change monthly and new products in our horizon are launched.
Thousands of demonstrators begin their downtown march to City Hall in one of several May Day marches in southern California and in at least 75 cities nationwide to press for immigrant and labor rights on May 1, 2007 in Los Angeles, California. (Photo by David McNew/Getty Images)
Selecting images that speak to the Spanish-speaking population in the USA requires that we know the issues affecting the population at large, like gas prices and natural disasters, and those of particular interest to the people from the over twenty countries where Spanish is the main language.
This world outside the USA is not deeply covered in our major TV networks. We are more likely to find out about Labor Demonstrations in Mexico on the BBC or Univision. The latter features Spanish language programming, and has grown to become one of the top five largest networks among all audiences.
US President George W. Bush kisses Angelica Mora Arriaga of los Hermanos Mora Arriaga after a performance in the Rose Garden of the White House May 4, 2007 in Washington, DC. Bush attended the event to celebrate Cinco de Mayo. (Photo by Brendan Smialowski/Getty Images)
Hispanics have helped Spanish language program ratings go through the roof, which signals they are connecting with a growing audience, in Spanish. This is why FotoMovil features, in the US News category, events like Cinco de Mayo celebrations and MacArthur Park Rally, and World News (Mundo) features images of Venezuela’s nationalization demonstrations and the Pope’s visit to Brazil. Images are what we know best and we hope these will connect with a growing Spanish-speaking audience.